[PREPARED_BY]

Landing Page Audit

[CLIENT_NAME] - [PAGE_TITLE]

URL: [URL]
Date: [DATE]
Prepared by: [PREPARED_BY]
Devices Tested: Desktop (1440px) + Mobile (375px)

Executive Summary

[SCORE]

/75

Grade [GRADE_LETTER] - [GRADE_LABEL]

[EXECUTIVE_SUMMARY_TEXT - 2-3 sentences describing overall assessment, main issues, and recommended action]

Critical Issues

[CRITICAL_ISSUE_1]
[CRITICAL_ISSUE_2]
[CRITICAL_ISSUE_3]
[CRITICAL_ISSUE_4]

Strengths to Build On

[STRENGTH_1]
[STRENGTH_2]
[STRENGTH_3]
[STRENGTH_4]

Score Breakdown

Category	Score	Assessment
Message & Value Clarity	[CAT1_WEIGHTED]/30	[CAT1_ASSESSMENT]
Call-to-Action & Forms	[CAT2_WEIGHTED]/20	[CAT2_ASSESSMENT]
Technical Performance	[CAT3_WEIGHTED]/15	[CAT3_ASSESSMENT]
Visual Design & UX	[CAT4_WEIGHTED]/10	[CAT4_ASSESSMENT]
TOTAL	[SCORE]/75	Grade [GRADE_LETTER] - [GRADE_LABEL]

Top 3 Priority Fixes

[FIX_1_TITLE]

Problem: [FIX_1_PROBLEM]

Fix: [FIX_1_SOLUTION]

[FIX_1_EFFORT_LABEL] Fix Est. [FIX_1_IMPACT] conversion lift

[FIX_2_TITLE]

Problem: [FIX_2_PROBLEM]

Fix: [FIX_2_SOLUTION]

[FIX_2_EFFORT_LABEL] Fix Est. [FIX_2_IMPACT] conversion lift

[FIX_3_TITLE]

Problem: [FIX_3_PROBLEM]

Fix: [FIX_3_SOLUTION]

[FIX_3_EFFORT_LABEL] Fix Est. [FIX_3_IMPACT] conversion lift

Detailed Category Scores

1. Message & Value Clarity

[CAT1_RAW]/10 ([CAT1_PERCENT]%)

1.1 Headline Effectiveness [1.1_SCORE]/2

1.2 Value Proposition Clarity [1.2_SCORE]/2

1.3 Ad-to-Page Message Match [1.3_SCORE]/2

1.4 Copy Scannability [1.4_SCORE]/2

1.5 Outcome-Focused Language [1.5_SCORE]/2

Analysis: [CAT1_ANALYSIS]

2. Call-to-Action & Forms

[CAT2_RAW]/8 ([CAT2_PERCENT]%)

2.1 CTA Clarity and Visibility [2.1_SCORE]/2

2.2 Form Length & Friction [2.2_SCORE]/2

2.3 Above-Fold Conversion Path [2.3_SCORE]/2

2.4 Urgency & Scarcity [2.4_SCORE]/2

Analysis: [CAT2_ANALYSIS]

3. Technical Performance

[CAT3_RAW]/8 ([CAT3_PERCENT]%)

3.1 Page Load Speed (PageSpeed) [3.1_SCORE]/2

3.2 Core Web Vitals (PageSpeed) [3.2_SCORE]/2

3.3 Mobile Responsiveness [3.3_SCORE]/2

3.4 Tracking Implementation [3.4_SCORE]/2

PageSpeed Insights (Mobile)

[PERF_SCORE]

Performance

[LCP_VALUE]

LCP

[INP_VALUE]

INP

[CLS_VALUE]

CLS

Analysis: [CAT3_ANALYSIS]

4. Visual Design & UX

[CAT4_RAW]/8 ([CAT4_PERCENT]%)

4.1 Visual Hierarchy [4.1_SCORE]/2

4.2 White Space & Readability [4.2_SCORE]/2

4.3 Image Quality & Relevance [4.3_SCORE]/2

4.4 Navigation Simplicity [4.4_SCORE]/2

Analysis: [CAT4_ANALYSIS]

Current Page Screenshots

Visual analysis of the current landing page on desktop and mobile devices.

Desktop View (1440px)

Mobile View (375px)

Blueprint: Recommended Page Structure

Based on the audit findings, here is the recommended structure for an optimized landing page. This wireframe shows the ideal section order and visual hierarchy.

1. HERO

[BLUEPRINT_HEADLINE]

[BLUEPRINT_SUBHEADLINE]

[BLUEPRINT_PRIMARY_CTA]

2. PROBLEM

[BLUEPRINT_PROBLEM_TEXT]

3. SOLUTION

[BLUEPRINT_SOLUTION_TEXT]

4. BENEFITS

[BENEFIT_1_TITLE]

[BENEFIT_2_TITLE]

[BENEFIT_3_TITLE]

5. HOW IT WORKS

1 [STEP_1]

2 [STEP_2]

3 [STEP_3]

6. SOCIAL PROOF

"[TESTIMONIAL_PLACEHOLDER]"

- Customer Name

"[TESTIMONIAL_PLACEHOLDER]"

- Customer Name

7. FAQ

[FAQ_1]

[FAQ_2]

[FAQ_3]

[FAQ_4]

8. FINAL CTA

[BLUEPRINT_FINAL_CTA_HEADLINE]

[BLUEPRINT_PRIMARY_CTA]

Blueprint: Section-by-Section Recommendations

1. Hero Section

Headline:

[BLUEPRINT_HEADLINE_FULL]

Subheadline:

[BLUEPRINT_SUBHEADLINE_FULL]

Primary CTA:

[BLUEPRINT_CTA_TEXT] — Button color: [BLUEPRINT_CTA_COLOR]

Hero Image:

[BLUEPRINT_HERO_IMAGE_RECOMMENDATION]

2. Problem Section

Pain points to address:

[BLUEPRINT_PAIN_1]
[BLUEPRINT_PAIN_2]
[BLUEPRINT_PAIN_3]

3. Solution Section

[BLUEPRINT_SOLUTION_FULL]

4. Benefits Section

[BENEFIT_1_TITLE]

[BENEFIT_1_DESCRIPTION]

[BENEFIT_2_TITLE]

[BENEFIT_2_DESCRIPTION]

[BENEFIT_3_TITLE]

[BENEFIT_3_DESCRIPTION]

5. How It Works

[STEP_1_TITLE]: [STEP_1_DESCRIPTION]
[STEP_2_TITLE]: [STEP_2_DESCRIPTION]
[STEP_3_TITLE]: [STEP_3_DESCRIPTION]

6. Social Proof

[BLUEPRINT_SOCIAL_PROOF_RECOMMENDATION]

7. FAQ Section

Recommended questions to answer:

[FAQ_1_FULL]
[FAQ_2_FULL]
[FAQ_3_FULL]
[FAQ_4_FULL]

8. Final CTA

Headline: [BLUEPRINT_FINAL_HEADLINE]

CTA Button: [BLUEPRINT_FINAL_CTA]

Supporting text: [BLUEPRINT_FINAL_SUPPORTING]

Developer Handoff

Build Priority

Build sections in this order for maximum impact. Ship the hero + final CTA first, then add middle sections.

Build Order (Priority)

Hero Section — Most critical. Get this right first.
Final CTA Section — Conversion point for scrollers.
Benefits Section — Core value communication.
Social Proof — Adds credibility.
How It Works — Reduces friction.
FAQ — Handles objections.
Problem/Solution — Nice to have, not essential.

Technical Requirements

Mobile-first: Design for 375px width, scale up
Page speed target: < 3 seconds load time
Form: [FORM_FIELDS_RECOMMENDATION]
Tracking: [TRACKING_RECOMMENDATION]

Assets Needed

[ASSET_1]
[ASSET_2]
[ASSET_3]
[ASSET_4]

Recommendations Summary

Quick Wins (This Week)

[QUICK_WIN_1]
[QUICK_WIN_2]
[QUICK_WIN_3]
[QUICK_WIN_4]
[QUICK_WIN_5]

Medium Term (This Month)

[MEDIUM_TERM_1]
[MEDIUM_TERM_2]
[MEDIUM_TERM_3]
[MEDIUM_TERM_4]
[MEDIUM_TERM_5]

Consider Later

[LATER_1]
[LATER_2]
[LATER_3]
[LATER_4]
[LATER_5]

Bottom Line

[BOTTOM_LINE_ASSESSMENT]

Next Steps

[NEXT_STEP_1]
[NEXT_STEP_2]
[NEXT_STEP_3]
[NEXT_STEP_4]