✿ Ads2AI · for builders, not button-pushers
Get your whole team using AI. Confidently.
Ads2AI is a community of AI-curious owners & marketers building solutions & discovering the future of work and AI together. You get the brain - an AI assistant - to help you complete tasks, which grows & improves as you teach it. Plus get all my scripts, courses, challenges & more.
Opens ChatGPT, Claude or Perplexity with the question ready to go. Ask it anything.
Everything big starts small.
You don't build a brain, you grow one.
Grow your own brain →What happy members are saying
“Following your videos, and just diving straight in, it has been far simpler than I thought and had it created in a couple of hours... this script will give me back a few hours a week to work on other things.”
Rob SandersHere's what you get as soon as you join the community.
I'm obsessed with over-delivering on value. If you believe something's missing let me know, if it helps most members, I'll create it.
01
The community01
People figuring this out, with you
A friendly place to ask questions & get useful answers
Ask anything and get a quick, practical answer, from me and members at all stages of building with AI.
02
Your own AI brain02
An AI that knows your business
Ask, and it does the work. No briefing from scratch.
It learns your clients, your voice, and how you like things done. It comes in three flavours: Solo for freelancers, Agency for your team, and soon a Client version you can sell to your clients.
03
The Workbench03
See your work in one place
The brain does the work. The Workbench is where you organise it.
Your projects, tasks, content, and dashboards, completely flexible. Kick off AI tasks & see the results in one place.
04
Monthly webinars04
Let's chat each month
A live monthly Q&A session with me & members
Bring whatever you're working on and I'll answer live, so you're never sitting on a problem for weeks.
05
Yearly strategy call05
Some personal time too
A private strategy call with me
Bring your goals and whatever's in your way, and we'll map your next moves together. One strategy call is included with membership each year.
06
Weekly videos06
The signal, without the noise
A short weekly video on what's actually worth your time
There's more AI news than anyone can keep up with. Every week I boil it down to the one thing worth your attention and show you how to use it, so you stay sharp without feeling behind.
07
The Ads portal07
Your Google Ads data, in one clean view
See what matters at a glance, no digging.
Dozens of reports. MCC level. Account health and performance. With data visualisations you won't find anywhere else.
08
All the courses08
Go from curious to capable
10+ courses, updated monthly. Nothing stale.
Follow along and you'll be able to use the AI tools (Claude Code and Cowork), run the brain, run an agency, even handle the finance and accounting side.
(PS I don't teach Google Ads any more; Jyll, Aaron, and Ed are much better!)
And it all clicks together as one system
Inputs flow in, work gets triggered, the system does it, you approve (or send it back), and finished outputs land. That's the brain.
Inputs flow inResearchYour numbersEmail, meetings
Work is triggeredDirection: yoursAn ideaA schedule
The system worksPlannedCreatedCodified
The approval gateAPPROVEYour final say
Finished outputsReportsEmails & postsPages & more
Interested, but want more detail?
That's the short version. If you'd like the full story on the brain, how a whole team shares one, and who this suits, read the longer version →
In their own words
“Following your videos, and just diving straight in, it has been far simpler than I thought and had it created in a couple of hours... this script will give me back a few hours a week to work on other things.”
Rob Sanders“The sellable services module was a game-changer. I've added so much value to my clients, it's crazy...”
Dejan Smodiš“I now use Brain to organize products with custom labels (which is fantastic at finding patterns and matching the right labels), and I also use it to test new product titles by correlating search terms from across the account.”
Anthony Kolliopoulos“It was exactly what I was looking for on all levels. I love the Workbench idea.”
Luke Harrison“In two weeks I built a pacing dashboard, YoY performance forecasts, a draft client website, and a competitor intelligence report.”
Elaine Liaw“It honestly felt like a whole new world opened up. It's made my workflow faster, sharper, and way more fun.”
Sonja Funk“this community helped me to understand one of the most revolutionary things that has happened in the past years: how to create a Brain that works with you and can help you with the day-to-day work of a performance marketer saving a lot of time.”
Myriam Navas“Used the new script... ngrams are a lot more actionable for the two clients I've run the report for today, really helpful for campaign expansion!”
Melanie Nichols“Your course and videos were very helpful and gave me the push I needed to get started with claude code and start building again - I haven't stopped since.”
Sergi Vila“It's been four months since I joined and started using the Brain, and I can't imagine working the old way anymore.”
Hana Kobzová“OMG that took 5 mins... ran the Search Term Classifier.. beautiful!”
Paul Saunders“I have no coding experience at all besides a little understanding of basic HTML and CSS. ... Everything below was built with Claude Code and the 8020brain as the foundation.”
Mads Daugaard“I just killed another subscription. The real win isn't saving money, it's that I own the code and can update it just by speaking.”
Kurt Henninger“I got 4 new clients last week, one bigger than I have ever had. The only reason I'm comfortable dealing with them all at once is because of the Brain.”
Lorri Ritchie“This is, because of the integration capabilities and ease of implementation, the best AI tool I have used.”
Ryan Baker“really love the Workbench feature... Very practical & like other people said - this will get me also more organised & follow up on things.”
Fred Naessens“I have been using the 8020 brain for the past 4 weeks and It has been a gamechanger for our Google Ads agency.”
Gabriel Murillo“Loved the productivity part. It helped me re-discover having a full capture system so I can clear my head and stay focused more.”
Martijn Hoekstra“Today I was able to create 30 asset groups in Google ads all via Claude code in a few hours... This has saved me a massive amount of time”
Iain Calvert“This has taken me 1-2 hours per week to do normally. Took less than 1 hour to create with the Brain, now I never need to do it again!”
Phil Seaton“Speaking as a guy who doesn't have coding experience and runs an agency, yes, all of this is true. Unbelievable stuff that has changed the way we operate.”
Patrick Gilbert“thanks for getting me started on the brain. I have expanded it and built agents on vps now so they can run anytime and added in more processes like full wordpress builds etc.”
Zara Imrie“Thanks for all the videos, that's fantastic... massive time saver!”
Peter Tyler“Stage 3 is where I credit you and the work you've done, because that's where the real shift happened for our team.”
Cindy Ebner“By the time I had my socks on, there was a 21 minute researched audio deep-dive sitting in my Google Drive.”
Damien Fegan“I still find it crazy how much further and faster we can go with clients now... without all of this that you do I would not have the technical abilities, confidence or clarity.”
Michael Nadalin“Mike has built something special. Others calling it AIOS or Agentic OS are shipping essentially stripped-down versions of the brain, months later.”
Dejan Milanovic“Thanks again for the session, the team were all fired up after, and I am really keen to see what they build and play with.”
Grant Lewers“adopting Claude Code has been an absolute game changer for us”
Marko Minka“Our 30 minute chat has been transformational for my business, I cannot thank you enough.”
Peter Empson“Thank you so much for the incredible brain, the very easy setup”
Hester Geerdink“Thank you very much for the course, it makes me feel I made a step I would never do alone that goes in a direction full of opportunities.”
Gabriele Benedetti“This week, I've started to use it [the brain] for a number of things, and now I understand everything you've been saying. I've had my 'aha' moment.”
Elliot Earl-Munns“It brings clarity to complexity in a way that actually helps you take action, not just analyse.”
Bia Camargo“The dopamine hits from automating regular tasks that my team or I have spent countless hours on going back 10+ years are real…”
Alex Fredheim“I’ve just run an /improve for the first time since I set it up and claude identified there was multiple sources of truth for my post writing skill which I didn’t realise.”
Ian Harmon“Joining Ads2AI changed every aspect of how I work and there's no turning back”
Andrew Ganesh“I have been using Claude in so many ways in my personal and professional life thanks to your lessons... You've helped me see opportunities to use the technology everywhere.”
Dr. Darren Carter“I’m enjoying the BTA course massively. Thanks so much for putting it together.”
Lee Duncan“After 1 week I have a whole lot of work done incl scripts from mcc account running daily updates and committing to github with 1 year of data uploaded”
Ryan Duminy“Just got booked to present at Pubcon next week, thanks to the brain!”
Roger Cooney“The Agency Brain app has been great for keeping my team & I in sync”
George Krahn“I feel that with this Brain setup, I can stay focused much more easily because I am working from a single source of truth.”
Mads Ellegård“I'm able to quickly find insights that I wouldn't have found otherwise, and make better recommendations for my clients... Any Google Ads practitioner worth their salt should 100% be using Mike's scripts.”
Jyll Saskin Gales“It took me around 5 hours, and I expect it will save the team hundreds of hours in the long run. None of this would have been possible without this community.”
Ana Kostic“We just got our first Meta App and our first app on the Apple App Store approved!”
Joe Wine“Two new clients signed up this week, all from providing so much value. I'm so grateful I jumped on board just over 12 months ago.”
Sandra (Sandi) Walsh“this is a powerful system to analyze all angles across multiple teams and makes client reports a breeze!”
Armand Wolfaardt“Just gave this to my brain along with my various YouTube transcripts, etc. I now have a nice HTML summary customized to my clients based on what it already knows.”
Adrian Bold“Brain captures everything. Strategy decisions, creatives that worked, audiences that flopped, ROAS patterns.”
Bharathidasan M“I sent the report to a new client who hasn't even onboarded yet. They replied, 'This report is absolutely amazing. Thank you so much.'”
Uzair Kharawala“Completely reworked how the brain works for me. The process is so much easier in the mornings now”
Chris Beechey“These videos eliminated a couple questions I had for our next coaching session.”
Corey Koehler“Client Brain seems to be the only one combining both sides: you own your files, but you also get a ready-to-use setup for a team.”
Andrey Kisselev“I said to Claude, 'I'm off to bed, here's a task for you.' This is what it built: a complete working app ready by morning.”
David Browne“I have automated so many things and it [the AI Brain] already gives me more freedom and really HOPE to build my business sustainably”
Sebastian Iskra“I got a client message that they need to start their campaign later, so I was able to change the dates of all the tasks in one prompt.”
Benjamin Häntzschel“I've already done some simple scripts, automation and small products for example google ads audit. Thanks to joining you and the platform I had this push :)”
Borys Marushchak“Thanks for your inspiration, and helping us pivot what we were doing at the start of the year”
Ann Stanley“[Bulk unsubscribing] took 3 mins and something I’ve been wanting to do for AGES!”
Johnny Style“I've been paid to do Google Ads for the last 15 years, and what's exciting is that this change is way more fun and creative than PPC. I'm now a builder.”
Mark Brownlie“I requested basic access for keyword research and it’s pretty good!... I saved a lot of time because I now have a first idea of CPC and market size.”
Fabrizio Alessandrini“I think your stuff is reallllllyyyy easy to follow”
Isadora Benjamin“We’ve been running the MCC script in up to four accounts for several weeks now and my colleagues find it really useful.”
Richard Stinauer“I couldn't be more excited about everything that I'm able to do now, thanks to you and all the guidance and kick start through the coaching group.”
Mike Deiure“I bought the Ads2AI membership last year and it reshaped how I think about running paid media.”
Andres Torres“I've enjoyed being part of the community, it has made a big difference to how I work and what I offer clients.”
Andy Hathaway“Your perspective on the scout vs. trekkers model and the importance of very relevant demos for each team was especially helpful.”
Vincenzo Rosa“I’ve just asked the brain to summarise all Darios essays and how I can use them in my business. ... This is the most direction I’ve had as a freelancer in 20 years!!!”
Lol Lowe“Loved the AI competitive intelligence report though ... a really neat report that told me some stuff to implement for AI search I never had a clue about.”
Darren Craig“the workbench is a game-changer for me... Now I'm way more organised in my work and thoughts.”
Luke HamiltonJoin
One membership. Everything above.
Start on your own, then add scouts one seat at a time as your team gets into it.
Solo membership
€799/yr
You, one brain, everything on this page.
- Full Ads2AI membership: the community, every course, the monthly Q&A
- Every version of the brain: Solo, Agency, and Client (coming soon)
- All the scripts: PMax, MCC, and Negative Keywords
- The Agency Brain app plus up to 5 free team members
1 seat, the whole thing.
JoinMost popular
Membership + 2 Scouts
€1,099/yr
You plus two scouts, at €150 a seat. Three full members.
- Everything in Solo, for all three of you
- 3 full Ads2AI memberships (you plus 2 scouts)
- Unlimited free team members on your shared Agency Brain
- Update a skill once and the whole team has the new version
3 seats, about €366 each. Two scouts is where paid seats start.
JoinEvery extra scout
€150/yr each
Grow one seat at a time, and drop a seat the same way.
- Every scout is a full Ads2AI member, same as you
- Add a third, a seventh, a tenth, whenever the team changes
- 3 scouts €1,249 · 5 scouts €1,549 · 10 scouts €2,299
- Same price whether you're new or you joined years ago
No packs to grow into. You pay for the seats you use.
See how it worksEverything that comes with your membership
Included from your first day, no add-ons to buy.
The brain, an AI that knows your business€999
PMax Script€199
MCC PMax Script€399
Scripts & Sheets Mastery Course€249
Build the Agent Workshop Recordings€799
1-on-1 Strategy Call€350
Monthly Masterclass Webinars (12x)€1,200
Weekly AI in Action Videos (~40x)€300
Total annual value€4,495+
Your membershipfrom €799/yr
Every extra scout seat is €150/yr, added or dropped one at a time. See how scouts and teams work.