The Inglewood Coffee Roasters homepage
A real example

This is Inglewood Coffee Roasters' AI brain.

10 files · 12 pages read · built in 87 seconds

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The starter brain

Built from their website, nothing typed in

Every line below was read off inglewoodcoffeeroasters.com.au and written into plain-English files. Nobody at Inglewood typed a word. Click a file to read it.

Nothing here was invented. Prices, names, hours and quotes all come from pages on their public site. When a fact wasn't there, the file leaves it out.
context/business/business-context.md

Business context

  • Owner: Julien Moussi and Cory Slater
  • Business: Inglewood Coffee Roasters roasts specialty coffee beans in Melbourne and supplies them Australia-wide.
  • What the business sells: Blends, single origin coffees, coffee subscriptions, cold brew, equipment, alternative milks, teas, chai, merchandise, wholesale supply, and coffee cart hire.
  • Who the business serves: Home coffee drinkers, cafes, restaurants, distributors, and offices across Australia.

Observations from their website

Two things it noticed on the way through, from the same 12 pages. This is the part that makes an owner say: how did it know that?

01

Free shipping thresholds contradict across product and collection pages

Where

The Products page states free shipping over A$100, while the Sugar Daddy page lists $75.00.

Why it matters

Shoppers who reach $75 risk abandoning checkout when delivery fees don't clear at payment.

One thing to do

You can set one uniform free shipping threshold across your Shopify templates.

02

Promoted hero products and top picks are out of stock

Where

The homepage hero banner links to Sugar Daddy products that are marked sold out.

Why it matters

Visitors clicking your main banners can't buy the items you're spotlighting.

One thing to do

You can swap banner links to in-stock blends like Sunset BLVD.

Included in your download

Six skills, ready to use

A skill is a task the AI can help you with - with your way of doing it written down. Once created you ask for the AI to do that task in plain English and it gets on with it. Your brain comes with six built in skills. Here's what each one is for.

Get your brain set up

Your first move. It asks you simple questions about your business, one at a time, and writes your answers into the right files for you. Ten minutes here and every answer your brain gives after that is better.

Turn an idea into a post

Give it a rough thought, a few bullet points, or a quick voice note, and it writes a finished post in your own voice, ready for you to post. No more staring at a blank page.

Make sense of a spreadsheet

Hand it a spreadsheet, a sales export, an ad report, a messy list of numbers, and it tells you in plain words what's going on: what's up, what's down, and what's worth a closer look. No formulas needed.

Get a panel of experts on a decision

Facing a tough call, like whether to put your prices up? It gathers a (virtual) room of experts, asks them all to contribute, then hands you the pros, the cons and a clear recommendation.

Pressure-test a plan

Got a plan you're not fully sure about? It plays devil's advocate and keeps asking the hard questions until the weak spots show and the plan holds up. Much better to find the holes now than after you've started.

Find what to hand off first

Tell it the jobs you repeat every week and the AI shows you which ones are worth automating or handing off first, the ones that free the most time for the least effort. A simple shortlist of where to start.

Your turn

Now see what it finds on yours.

Type your website address and in about a minute you'll have your own starter brain, built the same way. Free, nothing to install, no account.

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