A practical course by Mike Rhodes

Talk to your Google Ads data, in plain English.

You already know Google Ads. This course connects Claude to your account once, then teaches you to ask your data anything: outliers, trends, wasted spend, client-ready reports. You still make the calls. It's analysis at conversation speed, not an autopilot for your account.

12 modules plus a question appendix. Lifetime access. 30-day refund. No subscription.

The problem

You're an expert advertiser doing manual data work that should take seconds.

The gap between dabbling with AI and actually running your accounts through a conversation is the bit nobody teaches. This course is that bridge.

What you do today

  • Export a search-term CSV every Monday, scroll it, pick negatives by eye.
  • Paste last week's numbers into a chat window and hope it spots something.
  • Rebuild the weekly client report in Sheets, copy charts into a PDF.
  • Open the Ads UI to check pacing on every account, one at a time.
  • Suspect there's a faster way and never have time to find it.

What you do after this course

  • Ask for this week's negative candidates and get the list with cost, ad group, and confidence.
  • Type "weekly digest for the top 5 clients" and a one-page report lands in your folder.
  • Run the same analysis across 60 accounts in a single prompt.
  • Catch anomalies before clients do, because the morning briefing already flagged them.
  • Spend your hours on judgement calls, not copy-paste.
A real conversation

What an hour of work looks like once you know how to talk to your account.

A Monday-morning negative-keyword review. The exchange below takes about three minutes. The same thing by hand in the Ads UI takes forty.

You

For Swimwear Galore, find search terms with more than $50 spend and zero conversions in the last 30 days. Show me the campaign and ad group.

Claude

Pulling the search-term view for the last 30 days. Here are the 12 candidates by cost (top 3 shown): swimwear pattern free $184, diy swimsuit $143, second hand bikini $98. Most match against PMax | Swimwear, AU.

You

Group these by intent: competitor, off-topic, on-topic-but-cheap.

Claude

Done. 4 off-topic (DIY/pattern queries), 6 cheap-shopper (free/second-hand intent), 2 competitor terms. All 12 are good negative candidates. Want them as a sheet you can upload to Editor?

You

Yes, save it as a CSV too. And remember this as a Monday routine I can re-run by saying "run the Monday negs review".

Claude

CSV saved to your folder, sheet ready for Editor. Added the routine so next Monday the same review runs on fresh data.

Claude already has your credentials, your account context, your prompt library, and a memory of what you did last week. The course teaches the conversational patterns that make this flow without you thinking about queries, Python, or APIs.

Why this, not ChatGPT

Generic AI courses teach you to paste data into a chat. This teaches you to work inside a real environment.

Persistent project context

Claude remembers what's in your folder and what you asked last time. No re-explaining your accounts every session.

Real code execution

It runs Python, reads your files, writes outputs. A working environment, not just a chat window. You never write the code.

Works across every account

Run the same analysis over 20 accounts in one prompt and let it handle the rest while you wait.

A memory file does the teaching

One file in your folder teaches Claude how to behave for Google Ads work, and it survives across sessions and teammates.

What's inside

Twelve modules. Each ends with something working you can show a colleague.

Built in order. The first seven get you operating; the rest make it reliable, make it stick, and make it count for your career. About eight hours, at your own pace.

01

Setup: dev tokens, MCC, OAuth

Collect the five credentials Claude needs, sort your manager account and developer-token tier, all in the browser. No code.

02

MCP vs API + the context-window trap

What a token and a context window are, why one big pull crashes your session, and the CSV escape hatch that prevents it.

03

Connecting Claude to your account

Decide where your credentials live, wire them in, set up account aliases, and run your first plain-English query end to end.

04

Talking to your account in plain English

The five question shapes that get clean answers, and how to refine mid-conversation without starting over.

05

Real analysis — the centerpiece

Outliers, regression with r² and p-values, weekly trends, change-points, multi-account sweeps. Claude writes the Python; you read the result.

06

Privacy and anonymisation

What's actually sensitive in Ads data, the csv-anonymizer skill, and the checklist before anything leaves your machine.

07

Interactive HTML reports

Client-ready, branded report files generated from any analysis, with a template you reuse.

08

Trust but verify

The 30-second cross-check that stops a confidently wrong number from ever reaching a client.

09

Make Claude remember your accounts

A reusable account profile so you stop re-explaining yourself. Your first real brain.

10

From a question to a saved skill

Turn the questions you keep asking into one-word skills, and see the path to a full brain.

11

Sell it in

Lunch and learns, the access ask with objections pre-answered, and the case for a pay rise.

12

Shared access for a team (the proxy)

Give a whole team secure access without copying your account password onto every machine.

A

Appendix: Questions to ask your data

A tiered launchpad of questions to fire at your account, with one live report per topic. Keep it open beside you.

Honest fit

This assumes you already know Google Ads. It teaches you to talk to your data through Claude.

It's the bridge from Google Ads expertise to fluent AI use. It is not a course on Google Ads itself.

Right for you if

  • You're a PPC manager, agency team member, or in-house marketer with real Google Ads experience.
  • You can read a search-term report and form an opinion about it.
  • You have, or are willing to get, a Claude subscription.
  • You're tired of the time you spend wrangling data instead of doing strategy.
  • You'd rather own the system you build than rent someone's SaaS.

Skip it if

  • You've never worked in the Google Ads UI as a professional.
  • You want a one-click, point-and-click tool. This is conversational.
  • You expect Claude to make bidding decisions for you. The course holds a firm "AI reports, you decide" line.
  • You have no Google Ads account or MCC to practise on.
Why €47

Priced so you can just buy it.

The knowledge in here is worth far more than €47, and the value stack is built to be worth around €990. But €47 is about the most an individual can spend without a budget meeting or anyone's sign-off. Buy it on your own card today, and be the person at your agency who clearly knows how to get the most out of AI.

You become faster at your job, and you become visibly more valuable. That tends to be a good week.

Common questions

The things people ask before buying.

Do I need to know how to code?+

No. Claude writes and runs every script and explains what it did. You read the output. The course teaches you what to ask, not how to program.

Which Claude do I need?+

Any Claude with a project workspace works: Cowork (in the Claude desktop app) or Claude Code. The examples assume Cowork because its project model fits this work best. The free Claude.ai chat won't do it, because it has no project context or file access.

Do I need a Google Ads manager account (MCC)?+

An MCC makes multi-account work easier, but a single Ads account is fine. Module 1 covers both paths.

What if Google changes the UI again?+

Google redesigned the OAuth screens while this course was being written, and the course already covers the current Google Auth Platform UI and its gotchas. When Google changes things again, I update the course. Lifetime access means you get the updates.

Will Claude change my campaigns automatically?+

Only if you explicitly ask, and only after a manual review step. The course is firm: Claude reports, you decide. It covers exactly what's safe to automate and what isn't.

Is this affiliated with Google or Anthropic?+

No. It's independent. I run ads2ai, an Australian agency that's managed Google Ads for over a decade. The course is what I actually do with my own clients.

Refund policy?+

30 days, no questions asked. Email me and you get a refund.

€47

One-off purchase. Lifetime access. No subscription.

Connect Claude to your account, then ask your data anything.

30-day refund Lifetime access Independent course Updates included
Questions? Email mike@mikerhodes.com.au