Stop paying for tools you don't control.
Start building the ones that fit your business — fast.
Join a mastermind of 15 business owners building AI systems together. Get production code for 8020 Agent, the brain, and the Agency Brain app that keeps every machine in sync across Mac and Windows (≈€10k value), weekly mastermind sessions, and 1-on-1 guidance. Expect ~30% efficiency in a quarter with ~60–90 min/week. Keep what you receive. Forever.
You don't need to learn to code. You need to create the tools, intelligence, and systems your business needs — and I'll guide you through it in a small group of peers.
See if you qualify →Limited to 15 members · Typical payback 3–6 months
Why Now
You don't need more hours — you need a system that multiplies the ones you have.
This isn't about learning to code. It's about creating the tools, intelligence, and systems your business needs. With modern AI assistants and production code to start from, you can build what used to require a dev team.
This is a mastermind, not a course. Join 15 business owners in weekly sessions where you show your work, solve problems together, and push each other forward. Get unstuck fast by learning from peers who've likely been through what you're facing.
Ship your first win in 2–4 weeks: Start from production code, not a blank page. Use 8020 Agent for Google Ads intelligence and the brain as your business operating system — ingesting emails, files, meeting transcripts, SOPs, pricing docs, and customer data to accelerate every decision.
~30% efficiency within a quarter: Automate the repetitive 30% — reports, pricing checks, lead triage, follow-ups.
Grow without adding headcount: Replace “hire to keep up” with “automate to keep up.”
Pull ahead on execution: Faster quotes, proactive alerts, cleaner handoffs — things clients feel immediately.
What it asks of you: 60–90 minutes a week.
What it returns: more capacity, steadier delivery, and margin that compounds.
Clients increasingly ask, “Show me your system.”
A purpose-built agent, dashboards, and alerts turn “we're good” into “we're clearly better.”
A year from now, this will be table stakes. The owners who start now look like outliers for the next 12 months — and set the pace after that.
“Soon after finishing Build The Agent, I unexpectedly landed my first Automation/AI retainer. Mike advised me how to price the deal and how to prepare for it. Soon after, Own The Agent was launched. I made sure I got a spot because the potential LTV from that one project was over 3,200% the membership price. So let's call it a negative payback period. And yes, more client projects have followed and one of my apps won the Innovation Pioneer award from The PPC Hub. Own The Agent is now an integral part of my business. It has enabled the creation of an income stream that was not even on my radar.”
What Makes This Different
1) Complimentary Access to the Agency Brain (€2,000 Value)
The desktop command centre that runs the whole system. It dispatches AI sessions across your business, keeps your team's context in sync, and turns the brain into something you actually use every day, not a repo you forget about.
Included free for the length of your term.
2) You Start With Working Code (€10,000 Value)
8020 Agent (full source code)
Production Google Ads intelligence platform. Turn raw data into insights + AI analysis. Fork it day one and skip 3–6 months of rebuild. The same system handling reporting for agencies managing millions in ad spend.
The brain (full source + ongoing updates)
Your business operating system. Ingests emails, files, meeting transcripts, SOPs, pricing docs, customer data. Accelerates decisions, content creation, development, and product ideas. Another 2–3 months of dev work you skip entirely.
Agency Brain app (full source code)
The menu-bar app that keeps every machine in sync across Mac and Windows. Full source, so you can run and adapt your own copy of the sync engine your whole team relies on.
All three systems. Full source code. Yours to modify, deploy, and use internally. Forever.
Most dev teams would quote €25,000+ per system. You get all three, plus ongoing updates during your term, plus the guidance to actually use them.
3) This Is a Mastermind, Not a Course
I'm not here to build your tools for you. I'm here to help you build what you're actually capable of building.
My role:
- • Accountability — Weekly check-ins mean you can't ghost your own projects
- • Sounding board — Discuss architecture, pricing, strategy before you commit
- • Shortcut provider — I'm not a professional developer, but I've been where you are and can help you find ways around problems
- • Unblocker — When you're stuck, we get you unstuck
Your role:
Show up. Build. Ship.
This isn't a structured program with deliverables. It's a working group where serious operators help each other build serious tools.
4) Small Group, Real Momentum (Max 15)
Weekly sessions where you show what you're working on, get feedback, solve problems together, and move forward.
Operators (mostly 6–7 figures) solving similar problems. Some three months ahead of you, some three months behind.
Everyone pushing forward together.
5) Direct Access When You Need It
17 one-on-one sessions annually for annual members. Bring your whole team if you want.
These are your calls for your business. Strategy, architecture, pricing, problem-solving. Whatever you need.
“The Own the Agent programme has delivered the fastest and most significant return on investment I've ever seen from any mastermind. Before OTA, I used ChatGPT to write blogs and emails. After OTA, I was developing advanced pricing applications that now save our company hours of work every single week. Mike's teaching opened up an entirely new toolkit that I'd never even heard of before. My background is in sales and marketing, not software development, so if I can build the kind of tools I now use daily, the potential for others is enormous. OTA fundamentally changes how you think and how you communicate. It sharpens your questioning and gives you the confidence to build systems that transform your business. It's a serious investment, but the value you get back is extraordinary.”
What You're Actually Building
Start with 1–2 high-leverage workflows that return time fast; stack from there.
Members are building:
- •PMax insight dashboards with proactive alerts
- •Lead triage and qualification systems
- •Client KPI dashboards that prevent churn
- •Budget monitoring and anomaly detection
- •Pricing calculators that close more deals
- •AI-powered content acceleration tools
- •Custom integrations nobody else has
Most members ship the first workflow in 2–4 weeks and stack from there to ~30% efficiency within a quarter.
You decide what to build. We help you actually build it.
How This Pays For Itself (No Hype)
Most members hit meaningful savings or revenue impact in 3–6 months with 60–90 minutes/week.
Proof: David built a pricing calculator saving “dozens of hours monthly.” The program paid for itself within three months. Kuda's first AI retainer delivered over 3,200% ROI on the membership.
“2025 has been an incredible journey, and it's all because of Mike. What sets him apart is that he doesn't hold back. He shares everything, lays it all out there, and genuinely wants to see us succeed. There are no secrets. He cares about what we're all building and is committed to helping us get there. By being part of OTA and absorbing his mindset, I've discovered what's truly possible. I'm building apps, dashboards and AI workflows with zero prior experience as a complete no-coder. That kind of generosity and transparency changes everything. I'm genuinely excited about what's next.”
Investment Options
Straight talk: If €12,000 feels heavy or you're not profitable yet, this isn't the right time. This is for operators ready to invest and ship, not window shoppers.
Build the Agent Workshop alumni: apply your €500 credit to any option.
Internal-Use License (Plain English)
Use the code however you want inside your business. Modify it. Deploy it. Use it to deliver services to clients (without giving them the code).
You keep all versions received during your term. Forever.
You stop receiving updates when your membership ends. Active members get new features, improvements, and bug fixes. Former members have a permanent snapshot they can use indefinitely.
You cannot resell the code, redistribute it, or package it as a competing product. Everything else is fair game.
Full Package Details
Code & Infrastructure
- ✓ 8020 Agent (full source code)
- ✓ The brain (full source + updates during term)
- ✓ Agency Brain app (full source, Mac + Windows)
- ✓ Internal-use license (modify, deploy, use with clients)
- ✓ Ongoing code improvements throughout your term
Live Support
- ✓ 45 weekly mastermind sessions (show your work, get feedback, move forward)
- ✓ One-on-one sessions (17/year for annual, 8 for six-month, 1 every 3 weeks for monthly)
- ✓ Private group chat (fast answers, shared solutions)
Resources
- ✓ Pattern library (prompts, agents, evals, SOPs)
- ✓ Priority access to new patterns and features (annual members)
- ✓ Annual retreat access (included for annual, optional for others)
Common Questions
Is this only for technical people?+
No. David Browne's background is in sales and marketing. He's now building pricing applications that save his company dozens of hours per week. Paul Saunders describes himself as a "complete no-coder" who's now building apps, dashboards, and AI workflows. The technical barriers have largely disappeared with modern AI coding assistants. What matters more is clear thinking about what problems to solve, willingness to learn and debug, and persistence when things don't work the first time. If you can describe what you want clearly and stick with it when things get messy (they will), you can build remarkable tools.
What if I don't have time to implement?+
Plan on one focused hour per week. Most members ship their first workflow in 2–4 weeks and recover the hour within the first quarter. If you can't commit that, this isn't for you. But here's the thing: most members find they're gaining time within a few months because the tools they build start paying dividends. The time investment is front-loaded. The time savings compound.
What exactly is your role? Are you building this for me?+
No. I'm not building your tools for you. I'm your accountability partner (weekly sessions mean you can't ghost your own projects), sounding board (discuss ideas before you waste time building the wrong thing), shortcut provider (I've been where you are and can help you avoid dead ends), and unblocker (when you're stuck, we get you unstuck). I'm not a professional software developer. But I've built plenty of tools and can help you find ways around problems faster than you'd figure them out alone. You do the building. I help you actually finish what you start.
Can I bring my team into the sessions?+
One-on-ones: bring anyone you want. These are your strategy/implementation calls for your business. Weekly masterminds: you + one team member max. We keep it tight (15 members total) so everyone gets airtime and real connections form. Many members attend masterminds solo, then run internal implementation sessions with their team afterward. That rhythm works well.
What happens to the code if I stop my membership?+
You keep the versions you received during your active term. Forever. Your internal-use license continues indefinitely for those versions. You stop receiving updates — new features, improvements, and bug fixes only flow to active members. Think of it like buying software with a year of updates included. After your term, you have a snapshot you can use forever. You just don't get the new stuff.
How fast will I actually see ROI?+
Most members see measurable time savings or revenue impact within 3–6 months, with ~60–90 minutes/week of focused effort. David's pricing calculator paid for his entire year within three months. Kuda's first AI retainer delivered over 3,200% ROI on the membership. Your results depend entirely on what you choose to build and how fast you ship.
Is this only for Google Ads people?+
No. The 8020 Agent is Google Ads-specific, but the brain works for any business with data, decisions, and repetitive work (so… every business). Current members run agencies, SaaS companies, consultancies, service businesses, e-commerce operations. The patterns translate across industries.
Why only 15 people?+
Because 30-person Zoom calls are performative theater. At 15 people, it's small enough that you know everyone's name and business, you get real airtime when you're stuck, relationships actually form (members help each other between calls), and I can track what you're working on and help you finish. It's the difference between a workshop and a working group.
Do you offer refunds?+
No. This is a serious commitment that requires investment from both sides. I'm committing to show up every week, provide guidance and shortcuts, share production codebases worth €10k+, and help you actually ship what you're capable of building. You're committing to show up, do the work, and build. If you're not certain this is right for your business, let's discuss it on the strategy call before you commit. But once you're in, we're both in.
What's the difference between Build the Agent and Own the Agent?+
Build the Agent teaches you to create tools for yourself. It's a workshop. Own the Agent helps you transform your entire business. It's a mastermind. BTA teaches you to fish. OTA gives you production-grade fishing equipment and helps you build a commercial fishing operation. In OTA, you're creating AI tools that scale beyond just you — tools for your team, your clients, maybe even tools you can package and sell. Plus, weekly accountability means far more actually gets finished. Many OTA members are Build the Agent graduates. The €500 credit recognises that natural progression.
Apply Now
Here's what happens next:
- 1. Fill out the short application (5 minutes)
- 2. I'll review and reach out within 48 hours
- 3. We'll schedule a strategy call to discuss what you want to build
- 4. If we're both excited about the fit, you choose your investment level
- 5. You're onboarded and in the next mastermind session within a week
No pressure. No hard sells. If it's not a fit, I'll tell you straight.
See if you qualify →Questions before applying? Email mike@mikerhodes.com.au with “OTA Question” in the subject line.
One Final Thought
Every industry has two types of professionals:
Those who adapt to change when forced.
And those who gleefully build the future with their own hands.
This group is for the builders.
The ones who see AI not as a buzzword but as the perfect tool they've been waiting for.
The ones who automatically think “I could build something for that.”
Is that you?
I think it might be.
Own the Agent™ is intentionally limited to 15 members to ensure real transformation, not performative Zoom calls.
Stop paying for tools you don't own. Start building the ones you do.